BUSINESS TRAINING PROGRAMS

INNOVATIONS IN MARKETING COURSE OUTLINE

PRESCRIBED LEARNING OUTCOMES:

* Assess a variety of positions on business marketing systems

demonstration of over 100 ways to cost-effectively market your business

Production methods for Direct mail

How to develop an Advertising system with others paying the cost

* Demonstrate how to get free advertising

Learn how to produce a press release

Learn the fundamentals of effective advertising

Implement the development of templates in your advertising

Analyze the ROI of your advertising

Radio interviews on the latest innovations in marketing

Magazine interviews on the latest innovations in marketing

How to become an authority in your industry by publishing a book

How to market your small business for free or nearly free

How to promote your small business cost-effectively

How to get the most of your digital marketing

100 pages of digital marketing samples

Get other companies to pay for your advertising

How to develop a marketing app campaign

Screenshots of the effectiveness of the marketing campaign

Logo Branding… how to have your logo dominate the first page when people search for you

How to dominate the first page with multimedia marketing multichannel Multi platform equals great results online

eight ways to dominate your market segment

Mobile marketing video brochures video billboards interactive digital brochures narrated digital brochures video blogs video magazines and viral newsfeed

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Small business marketing Training provides


Course Outline / Learning Opportunities
The Learning Opportunities focus on the latest in digital marketing and digital publishing. Each Learning Opportunity is listed below.


LEARNING OPPORTUNITIES:
* small business marketing Training Program is designed for
business owners to continue to build their marketing skills.
* Achievements & Progress  profile for each student.
* The thinkific modular online teaching system shows what percentage they have completed the program


CLASS MATERIALS:

The textbook be used in conjunction with the thinkific learning modules.  These modules are multimedia including PDS videos audio with completion records and tests. There will be 8 course modules in all:  
marketing for small business,
advertising for small business,
Digital marketing,
SEO,  
Mobile marketing,
Digital User UX,
logo brand development,  
Authority in your Industry development
Materials will be delivered digitally and the textbook will be mailed
Student will require a competent computer system
Student shall learn at their own pace as the system enables him to learn at their own timetable.

At the end of the training program, the Student will have:
-Established the skills to develop their business online using Mobile Digital and multimedia marketing systems.
-learned new skills to improve their Business revenue, profit and repeat customers
-know skills and tactics to develop a cost effective small business marketing plan

This training course will enable a student to use the latest in mobile and digital technology to make your business succeed.


Business Training Course Marketing
by Darrell Backen

Course book is accompanied with complete audio and multimedia thinkific course program

This Business Training Course Manual is part of a  Business Training Course which includes an App.
Your lessons from my 40 years in marketing as a business owner. This is not an academic book of all theories these are both real-life marketing campaigns that I did for my businesses.

 This course book covers Business training. It is part of the series and it uses an app that enables you to learn without reading the book. The entire course book is in audio and video modules that you can watch and learn at your pace.
Business Training Course Marketing
534 pages

Module 1

Marketing for Small Business

Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

Intended Learning Outcome:
The student will learn over 100 methods how to market their small business cost-effectively. They will learn the basics how to implement branding and company image to promote recognition in their neighbourhood.  The Methods taught in this module our from decades of actual use of these methods as a business owner. I have used every one of these methods.
They were researched and developed to use  over and over again year after year.


This module covers the traditional marketing methods for small business.
This includes:
Methods of advertising for one tenth the normal cost
How to have a coordinated marketing campaign for your small business I have other share the cost with you
Innovative ways of sending out direct mail have extremely high return
Methods of branding your company vehicles are cost-effective
Methods of sending handwritten letters previously customers with the secret way of producing them
Methods of community involvement promoting your business
How having restored vintage vehicles increases your brand awareness the fracture the cost of new vehicles
How to present your company with a branded image on a shoestring budget
How local art events can bring in new customers
The simple bulletin board new twist to an old method
How to write a column in the local newspaper as an expert in your field
How to use an  RV is a promotional vehicle
How to  establish an office identity package giving a professional appearance on a shoestring budget
How to have some fun with your promotional ideas with Remote control toy cars and boats
How to barter your services
How to find more of your best customers using the library with SIC codes
How to doing in the neighbourhood marketing campaign to save you time and money

Module 2
Advertising for Small Business
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

intended learning outcome:
The student will learn 80 methods how to advertise their small business cost-effectively. They will learn the the methods I've developed over the decades to maximize profits and increase ROI This module covers the traditional marketing methods for small business.

How to have other companies pay for your advertising
How to get free advertising
How to get maximum profit from your direct-mail
How to expand your word-of-mouth advertising
How to develop business cards with a twist
How a small ad in the Community newspaper can pay big returns
How using cartoons and local artist can increase your revenue
How to develop a company uniform for just a few dollars
How to develop a company caricature
How to advertise at your local golf course for free while you play golf
How to piggyback advertising and save thousands
Colouring contest for company characters gives great rewards
How to send your regular customers a hand written letter every month just a few minutes
How to have fun with a company vehicle like a dune buggy with your company logo as an events vehicle
How to promote and have fun in parades
To share the cost with another company to have a home show booth
The Unique idea have massive business card you can print 10,000 cards for just a couple hundred dollars more than 100 cards  make it useful
Get in shape with a bicycle frame sign. Creative positive image for your company and your health

Module 3
Digital Marketing
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome:
The student will learn results of my 15 years of research and development and digital marketing.
They will learn all facets and the latest innovations in the field of digital marketing.  Bottom line is increased ROI This course book covers the 10 different ways to get on page 1.
It explains the ways to not only get your website on Page 1 but also 9 other placement methods so you push your competition on to page 2.


How to dominate the first page of Google
Why your website is not enough anymore
How do use video marketing to visually dominate the page
How to grow your ranking 100% organic
How organic listings are better than any other method
How a digital garden works
How to use crossfire marketing to ensure replacement on page 1
Little-known secrets of Kijiji and craigslist that place like crazy
How to use a power blog
How to use a vlogging
A little known secret of how to develop endless blogging ideas
How to create very effective blogs using conversations taped and then sent to text

Module 4
SEO:
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome:
The student will learn the latest innovations in SEO development.   They will be introduced to software that takes the guesswork out of SEO.  They will learn how to develop upwards of 800 long tail keywords for each market segment of the company.

How develop keywords so you will found.
Easy to use app that gives you all the keywords you will ever need up to 800.
Most companies only used 6 to 8 keywords they're missing 95% of the market.
We live in high ESL population.
You need to adjust your keywords to match the way they with think enter.
This program enables that.
Website audits: You will be learn how to give your existing website an overhaul for better placement

Module 5
Mobile Marketing:
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required continue.
The progress of the student is measured by the professional online modular course.

Intended learning outcome:
The student will learn the latest innovations in  Mobile marketing.  They will learn how to develop an app and use it to effectively market their business. They will learn how to do social media marketing with the app.  The mobile marketing will become an integral part of their total marketing mix.

The business training course also covers how to market your business on mobile devices.
Mobile App: The business training course teaches you how to set up a mobile app for your company.

How do develop a very effective multimedia mobile app
This app can be shared by email text Facebook twitter.
This app does not have to downloaded  from Apple or android Store
How this app will give you turn by turn directions by car bus walking or bicycle to your store
How you can have feature videos in your app
How you can have digital magazines in your app
How you can share by a simple click and you have told the whole story
How your customers can refer you with one click
How this system is perfect for ESL and seniors
How you can have testimonials on your app
Have all your connections with one click …your phone your fax SMS
Have instant links to all your social media Facebook LinkedIn Twitter
Have instant links to several websites
Have highly effective PDF multimedia systems that tell your whole story
Tell your story visually with the image galler

Module 6
Digital User UX
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course..

Intended learning outcome:
The student will learn the latest innovations in  Customers User experience (UX). This  refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership


How to use education based marketing to improve user experience
Answer their questions don't sell them
Give them all the information they need to make a well-informed decision
People treat Google like they are  asking a friend respond to their questions with video answers
How to use the latest innovations to improve customer experience
A better customer experience equals better referrals


These are some of the questions answered by the course:

Digital User UX
1. How do you Improve user experience in searching for their needs
2. When people do a Google search what shows up on the first page
3. How do you make it easier for people to do business with that company
4. Where do people find the phone number to call the company
5. How do people learn about the company
6. What is the video library
7. How does this improve referrals
8. How does this system bring in new customers
9. What is a branded video cover
10. How does this video library improve user experience
11. What information can be put into the video library
12. When people watch the videos how can they contact the company now
13. how has Google improved so that make this system is more beneficial now
14. What is this new app system that shows up on the first page Google
15. What is special about the 1L app system
16. How do people download the 1L app
17. How can they refer the 1L app to their friends
18. Why would people add the 1L app to their home screen
19. What is an 1L app number
20. What daily benefits can this app provides the user

Module 7
Logo brand marketing
Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome:
The student will learn the concept of logo brand marketing. They will learn how to make their logo appear on the first page of Google when their customers enter  a search query for what they do.  They will learn how to apply the proper SEO so this becomes a seamless feat.

What is Logo Brand marketing
What makes it different than other traditional digital marketing
What is the concept of dominant visibility
How do people find your company with the logo
What is the significance of using the logo
Is it in full color
When people click on the logo what happens
Who develops this video telling the story of your business
Can the video be directed to my website
Can the video contain a playlist of other features of my company
Tell me more about this concept of education based marketing
How does darrell backen brand marketing campaign tie into traditional such as trade shows your vehicle's business cards
How does this help for repeat business
How does this help for referrals
What other ways does your brand marketing campaign include the logo digitally
Tell me about the app with the logo that fits on people’s smart phone
Do they have to download it from the app store
Which mobile platforms as a work for like Apple BlackBerry
What is the GPS feature of the app


Module 8
Developing Authority in your Industry
How to become an authority in your industry, become an author.

Instruction is a combination of textbook and multimedia modules in professional online modular course.
There is a quiz at the end of this module. A passing market is required to continue.
The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome:
The student will learn how to become an authority in their field. Listed will learn how to write and publish a book on their area of expertise which is there Business.  They will learn how do you develop and write a book in a conversational writing technique.  By using systems that I have developed which I streamline the process so that a boat can be written and produced in a month without typing one-word.  There are new methods and software that enable this process.  The student will learn how to format of book and publish the book on Amazon.  I have published seven books in this way on Amazon. The first book took months of typing it out until I developed more effective way.

1. Many People have struggled to get our books published
2. Do you have to have ISBN number in order to publish a book
3. What research has been done to find out how to get one
4. How are you trying to design a cover for the book
5. How are you trying to format the book
6. What are your struggles and finding a graphic artist to display out the book
7. Did You have troubles with the format of your text
8. Where did you go to get answers on how to publish a book
9.  Did you research a publishing house to put the book out
10. How did the publishing house scenario work
11. How did you decide on a topic
12. Did you try the Voice to text features of the computer
13. Did you try talking to make your book
14. What equipment did you use to write your book
15. What was the solution that you discovered for all these problems
16. That he discovered createspace can you tell me what the process is
17. What is the guided setup
18. How is the cover design now
19. What can be done with these cover templates
20. How long did it does take to design your cover
21. Did you have to allow Space for the spline
22. What photos do you have to have it ready for when you put together your cover
23. What text you have to have ready for when you put your cover together
24. What goes into your about the author section
25. What about the ISBN number where you put that on the cover
26. What resolution do these photos need to be
27. What parameters should your headshot be
28. Is there a helpline for create space
29. How does this call me back feature work
30. Can you have your book in full color
31. Can you have photos in your book
32. What sizes can you make your book
33. Can your book be hardcover
34. How do you set up an account with create space
35. How does create space integrate with Amazon

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Digital referral marketing

Social media marketing systems

Brand marketing

What is the digital garden

ABOUT THE TRAINER: DARRELL BACKEN

Founded and Developed Home & Leisure Magazine in 1983. Starting from a simple flyer with another company sharing the back cover, it grew to a full-color magazine

Advertisers Have Included: Molly Maid, California Closets, Bang & Olufsen, Inglis Canada, Sylvan Learning Centers, Sears, Kwik Kerb, Kohler Canada, Grohe, Merrill Lynch, Goepel McDermid, Global Securities, Electronic Arts, Dodge, GMC, Ford, John Deere, Honda, Toyota, Re/Max, Realty Executives, Century 21, Sutton Group, Arctic Spas, DuPont Corian, Levelor Blinds, Tilley Endurables, PCO Pest Control, ADT Security Systems, Second Cup, Toro, Dec-k-ing, ReflechTech, MicroSoft Certified Professional, Systems Engineer, Phonetic Reading Centre, Vino-tec Wines, Second Cup, Ceiling Clean, Duraguard Fencing, Green Thumb Irrigation, Rohit Homes.


8 years of Research and Development of a Market Domination System...

Results: Multi Media, Multi-Channel, Multi-Platform,
Digital Marketing Systems That Dominate Market Segments,
Mobile Marketing App, Index to YouTube with SEO for Each Section, Universal App that works on all platforms all channels,

Video Marketing, Effective marketing with results around the world, Developed method of targeting video so that it appears 1st page Google anywhere in world, Worldwide marketing campaigns bring in customers on a global scale

Digital Narrated Brochure, Developed a ‘virtual sales call’ that can be sent by email SMS or posted to social media, The narrated brochure answers the FAQs that most clients want answers to, Developed method of targeting brochure so that it appears 1st page Google anywhere in world.

Mobile Apps With Social Media Accelerator, Developed preloaded introduction & reviews to share with, Post with out typing Facebook Twitter Google+ and email to their friends and family.

Digital Referral Marketing, Developed referral system that enables happy client to post preloaded reviews to their Facebook Twitter Google+, and email to their friends and family, Instant 2 click referral by email or SMS profiling all info on company.

Social Media Marketing System, Developed referral system that enables happy client to Post with out typing preloaded introduction & reviews to, their Facebook Twitter Google+ and email to their friends and family, Instant 2 click referral by email or SMS profiling all info on company,.

Video Education Marketing System, Developed video education channel to educate online prospects in how to use Samsung Business Phones, Results were over 10,000 views last year resulting in 100s of thousands of dollar in new business, Clients mention watching the videos which help them decide which system they wanted BEFORE they ever called, the company.
Local Mobile Marketing System That Brings in Customers by the GPS in their mobile device., Developed method to bring customers to your store or event with GPS instructions by driving transit or walking.


Industries Have Developed Campaigns for: Ad Agencies, Apparel & Fashion, Auto Detailing, Automotive, Bonds, Building Materials, Charities, Commercial Real Estate, Computer Software, Computers, Condo Developers, Construction, Education, Environmental Services, Government, Health Wealth & Fitness, Higher Education, Home Builders, Hospitality, Information Technology, & Services, Insurance, Internet, Investment, Landscaper, Legal, Maid Service, Management Consulting, Manufacturing, MLM, Music & Entertainment, Networking Companies, New Car Dealerships, Not For Profit, Online Retail, Plastics Corporations, Political Campaigns, Professional Training & Coaching, Public Utilities, Real Estate Agents, Real Estate Companies, Restaurants, Retail, Securities, Sports, Stocks, Wine,